A Recruitment Makeover: How Douglas J Aveda Refreshed & Streamlined Their HR Processes with Checkmate

April 8, 2025

The Customer

Douglas J Aveda is a family-owned and operated beauty and wellness company operating high-end salons and educational facilities across multiple locations in Michigan, Illinois, Tennessee and Nebraska. With their salons focused on providing personalised and five-star experiences, their schools offer educational pathways for those looking to start a career in cosmetology, esthiology, massage therapy and barbering.

The Challenge: A Demand for Simplified Recruitment

With a workforce of nearly 400 employees and approximately 10 – 20 new hires per month, ranging from beauty educators to support staff, Douglas J Aveda’s recruitment team were faced with considerable demands and challenges. Prior to adopting Checkmate, the company relied on manual processes for background checks. This involved collecting sensitive information over the phone, manually entering data and managing errors due to mistyping. This manual system was proving to be cumbersome, time-consuming and created potential security risks. Leigh Seger, Resource Team Lead at Douglas J Aveda, recalls the heavy administrative burden her team faced.

“I used to have to ask candidates for their social security number over the phone, manually enter the data, and there was always room for human error. It was uncomfortable for the candidate and took a lot of time for us.”

The Solution: A Fresh Look for Background Checks

Douglas J Aveda turned to Checkmate to streamline their recruitment process, especially when it came to conducting background checks. With Checkmate, the company was able to automate their entire process, eliminating the need for manual data entry and reducing the chances of critical errors. The ability to conduct background checks digitally also offered candidates an avenue to securely provide their information from the comfort of their homes, helping to improve both the candidate experience and internal processes at Douglas J Aveda.

“Being able to just click a button and have the background check done for us instead of manually entering everything saved us a lot of time,” explained Seger. “It’s also made the experience better for candidates since they don’t have to give us sensitive information over the phone.”

Final Results: Efficient & Secure Recruitment without Compromise 

With the help of Checkmate, Douglas J Aveda has been able to improve the flow and speed of their hiring process, while also making it more accessible and secure for their candidates.

Every Minute Counts

Douglas J Aveda now saves an estimated 10-15 minutes per candidate. For a company processing up to 20 new hires per month, these time savings quickly add up and allow more opportunity for the HR team to focus on other strategic tasks that can further improve their recruitment efforts. It also enables the company to manage a higher volume of potential candidates more effectively.

Comfortable Candidate Experience

The company’s new automated system now allows candidates to securely provide their information from the comfort of their own home. This has made Douglas J Aveda’s recruitment process a much more engaging and seamless experience for both the candidate and recruiter. 

Improved Security Measures

With less manual handling of sensitive data and information, Douglas J Aveda has minimised the risk of errors occurring during their hiring possess and improved their overall data security, giving candidates more confidence to engage in their recruitment efforts.

The Future with Checkmate

The recruitment team at Douglas J Aveda are thrilled with the time-saving and security improvements Checkmate has brought to their hiring process. As the company continues to grow, they are confident that Checkmate’s tools will help them maintain high standards of efficiency and compliance.

“Checkmate has been a great experience for us. The platform is user-friendly and the team has been really responsive. We’re looking forward to continuing our partnership as we grow.”

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