What is it?
Crowdsourcing is the practice of obtaining ideas, services, content, or solutions by soliciting contributions from a large group of people, typically from an online community or external network. This approach allows organisations to tap into the collective intelligence and creativity of a wide range of individuals to solve problems, generate innovative ideas, or complete tasks. Crowdsourcing is commonly used for a variety of purposes, such as product design, problem-solving, fundraising, or gathering feedback. Types of Crowdsourcing:some text
- Idea Crowdsourcing: Gathering innovative ideas or solutions from a large audience.
- Crowdfunding: Raising money through contributions from a large group of people.
- Microtasking: Breaking down a task into smaller, manageable pieces and distributing them to a crowd to complete.
- Open Innovation: Inviting external parties to collaborate on innovation and product development efforts.
Why is it important?
- Access to a Broad Talent Pool: Crowdsourcing allows organisations to access a vast pool of external talent and expertise beyond their in-house teams, leading to diverse ideas and solutions.
- Cost Efficiency: It can be a cost-effective way to generate ideas or complete tasks since it often involves contributions from a wide range of participants at a lower cost than traditional methods.
- Innovation and Creativity: Crowdsourcing taps into the creativity and varied perspectives of a large group, often leading to more innovative and unique solutions than those developed internally.
- Speed and Scalability: With a large number of participants working on a project, tasks can be completed faster, and crowdsourcing can scale up to meet larger or more complex challenges.
- Engagement and Community Building: Crowdsourcing engages people in solving real-world problems and contributes to a sense of community by involving them in the development process.
